I am passionate about helping law firms to identify, plan for and implement on strategies for greater success.
I have over 30 years of marketing and business planning experience spanning everything from sole practitioners to large national law firms: however I now dedicate my service to small to medium sized practices in Western Canada. I believe smaller firms serve lawyers and staff far better than the big firms do. I also believe that smaller firms can be more relevant and provide better service to clients. They can be more nimble, and have fewer conflicts that get in the way of a full-service relationship with their clients.
In order to improve law firm productivity, a firm must often make small – or sometimes big – changes. Most of my career has been spent as a successful change agent in law firms, in part utilizing my training as a mediator and negotiator.
I am also a certified executive coach, with 20 years of experience in coaching lawyers. Beyond any institutional changes that might need to be embraced, I am also able to work with individuals to help identify and overcome issues that might be holding them back from success.
Few legal marketers are experts on strategy; and few strategists are experts on law firms. Most business coaches come from HR, rather than marketing. It’s rare to find a marketer/strategist who is also trained in mediation and negotiation. This unique combination of skills helps me to work effectively with lawyers and firms to develop assertive, realistic goals and plans to get there.
I’m also a big believer in removing self-imposed limitations on what can be accomplished. When my children were toddlers I started a charity called “The Anastasia Foundation” to bring children to Canada for life-changing or life-saving surgery. The Foundation was eventually transferred to BC Children’s Hospital to form the foundation of their international patient program. In 2003 I became the first (and still the only) non-US legal marketer to serve as the global President of the Legal Marketing Association. More recently I became a cancer survivor. Too often, I find that we can use busyness as an excuse for not accomplishing what we know we should or could. And I’ll be the first to admit that we don’t always have a choice in what life hands us. But we can certainly decide how we will respond, and we can determine that we will guide our life instead of following where it happens to lead us. For this reason, I tend to gravitate toward individuals and firms eager for change and development…who are looking to push themselves to see what they can truly accomplish.