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Law Firm Trends and Marketing Reactions

Scanning all of the “Law Firm Trends of 2013” articles from the likes of Lawyers Weekly, The Edge Group International, Hildebrandt, Altman Weil and assorted other experts, here is my take on four trends and their marketing ramifications. Legal Outsourcing: India is still alive and kicking and filled with good first world-trained lawyers perfectly capable [...]

By |2019-01-28T09:58:53-05:00June 27th, 2014|Career Management, Coaching, Planning|0 Comments
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Why Are We REALLY in the Business of Law?

The first question in a strategic marketing plan is always the same:  what is your purpose?  From there, we essentially determine how to fulfil that purpose in a way that demonstrates positive differentiation in the eyes of target clients. Within the free world, “purpose” is clearly a desired understanding.  Amazon has over 53,000 books under [...]

By |2019-01-28T09:58:53-05:00March 17th, 2014|Planning|0 Comments
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