What’s Your Contact Management Game Plan?

Great marketing isn’t a single action; rather it’s a series of connected actions, each one building from the other for the purpose of creating a mutually beneficial and ideally ongoing relationship.  This is a difficult lesson for lawyers to get, for three main reasons. Most lawyers don’t like marketing. It isn’t why they joined the [...]

How Fire Fighters Can Teach You to Make Critical Business/Marketing Decisions

By definition, make or break decisions occur when we have the least amount of time and emotional control to make them.  How can we make the best possible decision in the worst possible circumstances? Management is about dealing with people and things – including events.  We can’t possible manage every timekeeper, every moment of the [...]

Is Parkinson’s Law Working Against Your Marketing Efforts?

I learn about things that can help marketing from all sorts of interesting sources.  For example, I heard about Parkinson’s Law from Malcolm Gladwell in his podcast “Revisionist History”.  At first, I thought he was talking about Parkinson’s Disease, the progressive nervous system disorder.  But Gladwell clarified that Parkinson’s Law is the belief that work [...]

Is Dishonesty Hurting Your Firm?

Having worked in or with law firms for over 30 years now, I can say that in my experience, law firms have a hard time being honest about certain things.  I’m not for a minute suggesting that lawyers do not tell the truth.  The foundation of every firm I’ve worked with is the personal integrity [...]

Charitable Giving Programs as Part of Marketing

Most law firms I know are very giving from a charitable perspective.  This could include altruistic monetary donations, support for client events, support of charitable initiatives involving the firm’s lawyers or staff, or in-house events in support of a charity. I’m always interested to see where in the budget these activities reside.  It says a [...]

Aligning Your Marketing with your Firm

The most powerful marketing is honest, consistent and meaningful to your firm and your target audience.  Because of this, it makes sense to ensure that how we market ourselves reflects our firm’s values, goals and differentiators.  Unfortunately, that doesn’t always happen.   Some firms spend time in a retreat or hire a consultant to take [...]

Is it Ever Really Just Lunch?

If you aren’t preparing for every interaction with a client or prospect, you may be wasting your time and theirs.  Here’s some food for thought on lunches and other planned client interactions.  Lawyers who “do lunch” do so because it seems like part of a healthy marketing strategy.  And it is.  But just showing up [...]

Better-Managing Outside Service Providers

While law firms are generally comprised of intelligent, multi-talented individuals, there will always be the need for law firms to hire some outside service providers.  Yet law firms are not known for being particularly good managers of these providers.  It might be a good New Year’s resolution to improve your ability to manage these services.  [...]

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