Aligning Your Marketing with your Firm

The most powerful marketing is honest, consistent and meaningful to your firm and your target audience.  Because of this, it makes sense to ensure that how we market ourselves reflects our firm’s values, goals and differentiators.  Unfortunately, that doesn’t always happen.   Some firms spend time in a retreat or hire a consultant to take [...]

Better-Managing Outside Service Providers

While law firms are generally comprised of intelligent, multi-talented individuals, there will always be the need for law firms to hire some outside service providers.  Yet law firms are not known for being particularly good managers of these providers.  It might be a good New Year’s resolution to improve your ability to manage these services.  [...]