Overcoming Excuses for Not Marketing

(This article is for individual lawyers but especially for Managing Partners and Executive Teams, Marketing Partners and Directors, and leaders of practice groups and client teams). We all know that a law firm is hardly the ideal environment for marketing.  Typically, lawyers are more on the introverted scale: they don’t like socializing with people they [...]

Is Dishonesty Hurting Your Firm?

Having worked in or with law firms for over 30 years now, I can say that in my experience, law firms have a hard time being honest about certain things.  I’m not for a minute suggesting that lawyers do not tell the truth.  The foundation of every firm I’ve worked with is the personal integrity [...]

Buying and Selling a Law Practice

Over the next ten or so years, we will see a marketplace-shifting change in law  firm ownership as baby boomers retire and decide what to do with their practice.  This is a time of high angst for those about to leave the law, and potentially a remarkable opportunity for the more entrepreneurial and thick- stomached [...]

Aligning Your Marketing with your Firm

The most powerful marketing is honest, consistent and meaningful to your firm and your target audience.  Because of this, it makes sense to ensure that how we market ourselves reflects our firm’s values, goals and differentiators.  Unfortunately, that doesn’t always happen.   Some firms spend time in a retreat or hire a consultant to take [...]

Better-Managing Outside Service Providers

While law firms are generally comprised of intelligent, multi-talented individuals, there will always be the need for law firms to hire some outside service providers.  Yet law firms are not known for being particularly good managers of these providers.  It might be a good New Year’s resolution to improve your ability to manage these services.  [...]