Charitable Giving Programs as Part of Marketing

Most law firms I know are very giving from a charitable perspective.  This could include altruistic monetary donations, support for client events, support of charitable initiatives involving the firm’s lawyers or staff, or in-house events in support of a charity. I’m always interested to see where in the budget these activities reside.  It says a [...]

Buying and Selling a Law Practice

Over the next ten or so years, we will see a marketplace-shifting change in law  firm ownership as baby boomers retire and decide what to do with their practice.  This is a time of high angst for those about to leave the law, and potentially a remarkable opportunity for the more entrepreneurial and thick- stomached [...]

Aligning Your Marketing with your Firm

The most powerful marketing is honest, consistent and meaningful to your firm and your target audience.  Because of this, it makes sense to ensure that how we market ourselves reflects our firm’s values, goals and differentiators.  Unfortunately, that doesn’t always happen.   Some firms spend time in a retreat or hire a consultant to take [...]

How to Create Strong Law Firm Managers

While law firms tend to be a relatively flat structure, there is usually a management structure that helps to guide things along.  Typically, this includes a lawyer leadership team (a Managing Partner and potentially, an Executive Committee), practice or client team leaders if the firm is organized into teams, and an administrative team comprised of [...]

How Lawyers Can Become More Effective Managers

Law firm managers need to be active, conscious and pro-active in their role.  Management is not merely a title, it is a critical role that is seldom done well in a law firm. Law firms require a range of managers. These include professional managers such as Administrators, marketing or IT directors and the like.  But [...]

Effectively Managing Change in a Law Firm

Change is a reality of business.  Client needs shift; legal expertise shifts due to retirements and new hires; legislation and case law create new opportunities and close down previous legal practises.  Change is hard for most people, but particularly for lawyers.  The lawyer personality doesn’t like change; it likes the expected, precedent and tradition.   Lawyers [...]