About Heather Gray-Grant

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So far Heather Gray-Grant has created 143 blog entries.

Harnessing the Power of Practice Groups

(This post first appeared in SLAW) Most firms have come to appreciate the value of practice groups in their management and marketing; but not everyone knows why they are more powerful than operating without them, which may result in their under-utilization.  In this post I’ll explain the evolution of practice groups, what they look like [...]

Dealing with an Employee Shortage

Aside form the obvious challenges facing firms in a global pandemic, the next biggest concern for my clients is their inability to find and keep good staff.  Here are my suggestions for addressing this concern. Hire better: The first step toward repairing a high attrition rate is to improve your hiring process.  Can’t find qualified [...]

By |2021-01-15T12:28:54-05:00January 15th, 2021|Business Management, Firm Management|0 Comments

What is the Value of Marketing Goals

(This article was originally published in SLAW). When I ask lawyers what their firm’s business goals are for the year, it’s shocking how few know the answer, often because those goals don’t exist. So, it’s understandable that when I ask those same lawyers for their personal business goals are, they don’t know those either.   Firms [...]

The Five Temptations of an Ego-Driven Leader

Like most writers, I get inspiration from real-world events. Currently, I’ve been observing as the President of the United States refuses to concede the election to the President-Elect.  While in many ways we’ve come to expect this kind of behavior from the current President, it reminded me of the importance of removing ego from leadership [...]

By |2020-11-12T12:25:33-05:00November 12th, 2020|Leadership|0 Comments

A US/BC Comparison of the Law Firm Zeitgeist

I have a lot of time for Law Firm Marketing Researcher Michael Rynowecer. So, when his blog “The Mad Clientist” arrives in my inbox, I usually read it. The latest edition highlights recent research his company, BTI Consulting, regarding the current US law firm mood, seven months into the pandemic. For fun, I thought I’d [...]

Rethinking the Trajectory of an Associate

(On October 21st, I’ll be presenting a session on how to use the pandemic as a catalyst for positive change in law firms, through CLEBC. Find information on that session here: https://store.cle.bc.ca/productdetails.aspx?title=Using-COVID-19-and-other-Challenges-to-Progress-Your-Firm&cid=1821 . In this blog post, I’ll highlight one element of that presentation). When he first took office, Obama suggested that the only time [...]

The Importance of Multiple Perspectives in Law Firm Decision-Making

I’ve taken advantage of the relative quiet of the end of summer to take the free University of Alberta Indigenous Canada course.  The course provides a summary of life and history in Canada according to those where were here first.  I’m about halfway through as I write this blog post, and I’m finding it both [...]

By |2020-08-31T14:05:12-04:00August 31st, 2020|Business Management, Leadership|0 Comments

Make Your Communications Meaningful (or Risk Losing Power)

I recently received an email from an organization in which I used to be quite active.  The purpose was an announcement of an amalgamation of segments of the organization.  The message was well-written in a technical sense.  It included a summary of the change, some of the activities leading up to the decision for the [...]

By |2020-08-16T13:31:29-04:00August 16th, 2020|Business Management, Communications|0 Comments

What’s Your Contact Management Game Plan?

Great marketing isn’t a single action; rather it’s a series of connected actions, each one building from the other for the purpose of creating a mutually beneficial and ideally ongoing relationship.  This is a difficult lesson for lawyers to get, for three main reasons. Most lawyers don’t like marketing. It isn’t why they joined the [...]

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