Moving from Planning to Implementation

Increasingly, law firms are learning to appreciate the value of individual lawyer marketing plans.  But paperwork is only the first step.  A plan is useless without implementation.  Yet how does a firm convince a busy lawyer to implement on those plans? Too often, in firms that require personal plans, lawyers will begrudgingly prepare them but [...]

Is it Ever Really Just Lunch?

If you aren’t preparing for every interaction with a client or prospect, you may be wasting your time and theirs.  Here’s some food for thought on lunches and other planned client interactions.  Lawyers who “do lunch” do so because it seems like part of a healthy marketing strategy.  And it is.  But just showing up [...]

The Cost of Doing (Marketing) Business as Usual

Most businesses – especially law firms – must market to some degree.  And they do.  They have a website. They print business cards.  They make sure the logo is used on tombstone ads and sponsorship programs.  Law firms do spend some money on marketing, and some of their lawyers even spend time on marketing – [...]

Just Tell Me How to Market My Firm!

I often get asked “what kind of marketing should we do?” Or I’m asked to “just provide us with a bunch of great marketing ideas”.  No time spent determining what the firm wants to look like in the future.  No proper assessment of where they are today.  No indication of what success would look like.  [...]

What’s the Difference between Marketing and Sales?

Many firms include a marketing section in their plan and budget. But what they really mean is marketing and business development (or sales). They are two different functions, and if you don’t understand the difference, you might not be getting the results you would like from your marketing initiatives. So before you determine your marketing [...]