Business success requires evolution, and that means new strategic and marketing programs. This can be difficult to roll out in firms at the best of times – but it’s almost impossible when the first attempt was a failure. Professional services organizations exist for the delivery of a service to clients and a living to professionals. [...]
I write (and preach) frequently about the value of different kinds of plans that would benefit professional service firms. This post will focus on how all of those plans would ideally work together. You’ve probably heard of “top-down” planning, as well as “bottom-up” planning. Each is a valid approach but the best firm planning includes [...]
The key to many successful businesses is that they manage their activities around specific goals determined through some kind of strategic planning process...except for law firms. For a variety of reasons, over the years law firms have been one of the last professions to adopt what many consider to be standard business processes, including marketing, [...]