About Heather Gray-Grant

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So far Heather Gray-Grant has created 109 blog entries.

How to Support Your Associates in Marketing

Most firms are under-utilizing one of the most effective marketing tools of their future: their Associates.  This results in increased pressure on the rest of the firm to build business and may potentially jeopardize a firm’s stability in the future.  Law firms need Associates to step up and market, for everyone’s sake.   To steal from [...]

Website Writing for Better SEO

I am primarily a business strategist, but I often help firms move into implementation on various projects.  So, it’s not uncommon for me to write copy for law firm websites.  I’m about to embark on just such a project now, and in preparation I’m doing some personal homework to remind myself about good (and bad) [...]

By |2019-01-28T09:58:37+00:00May 8th, 2018|Planning, Websites|0 Comments

The Cost of Doing (Marketing) Business as Usual

Most businesses – especially law firms – must market to some degree.  And they do.  They have a website. They print business cards.  They make sure the logo is used on tombstone ads and sponsorship programs.  Law firms do spend some money on marketing, and some of their lawyers even spend time on marketing – [...]

How to Select (and Support) a Leader

Strong leadership is critical to successful firms, especially as so many firms experience the transition from retiring senior partners to the next generation.   Gone are the days when a firm could rely on a handful of rainmakers to bring in enough work to keep everyone busy.  When those senior partners leave, the door to that [...]

By |2019-01-28T09:58:37+00:00March 26th, 2018|Leadership|0 Comments

How to Hold Onto Your Lawyers

Years ago, when lawyer attrition started to reach alarming rates (which for some reason we are more complacent about now), Catalyst in the US conducted research to determine why so many female lawyers were leaving the profession.  Not that only female lawyers were leaving; that was simply the focus of their research. They found that [...]

Just Tell Me How to Market My Firm!

I often get asked “what kind of marketing should we do?” Or I’m asked to “just provide us with a bunch of great marketing ideas”.  No time spent determining what the firm wants to look like in the future.  No proper assessment of where they are today.  No indication of what success would look like.  [...]