About Heather Gray-Grant

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So far Heather Gray-Grant has created 106 blog entries.

How to Create Strong Law Firm Managers

While law firms tend to be a relatively flat structure, there is usually a management structure that helps to guide things along.  Typically, this includes a lawyer leadership team (a Managing Partner and potentially, an Executive Committee), practice or client team leaders if the firm is organized into teams, and an administrative team comprised of [...]

How Lawyers Can Become More Effective Managers

Law firm managers need to be active, conscious and pro-active in their role.  Management is not merely a title, it is a critical role that is seldom done well in a law firm. Law firms require a range of managers. These include professional managers such as Administrators, marketing or IT directors and the like.  But [...]

Effectively Managing Change in a Law Firm

Change is a reality of business.  Client needs shift; legal expertise shifts due to retirements and new hires; legislation and case law create new opportunities and close down previous legal practises.  Change is hard for most people, but particularly for lawyers.  The lawyer personality doesn’t like change; it likes the expected, precedent and tradition.   Lawyers [...]

How to Support a Lateral

Laterals can be a wonderful addition to a law firm. They can also be an incredibly expensive drain – financially, in terms of resources and with respect to morale.  Here’s how to ensure your lateral hires can help rather than hurt your firm. It’s said that laterals have around a 70% chance of surviving in [...]

A Stronger Pathway to Managing Partner

While Ronald Reagan wasn’t one of my favorite Presidents, he produced one of my favorite quotes about leadership: “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things." The decision-making process most firms seem to use for selection of [...]

How to Support Your Associates in Marketing

Most firms are under-utilizing one of the most effective marketing tools of their future: their Associates.  This results in increased pressure on the rest of the firm to build business and may potentially jeopardize a firm’s stability in the future.  Law firms need Associates to step up and market, for everyone’s sake.   To steal from [...]

Website Writing for Better SEO

I am primarily a business strategist, but I often help firms move into implementation on various projects.  So, it’s not uncommon for me to write copy for law firm websites.  I’m about to embark on just such a project now, and in preparation I’m doing some personal homework to remind myself about good (and bad) [...]

By |2019-01-28T09:58:37+00:00May 8th, 2018|Planning, Websites|0 Comments

The Cost of Doing (Marketing) Business as Usual

Most businesses – especially law firms – must market to some degree.  And they do.  They have a website. They print business cards.  They make sure the logo is used on tombstone ads and sponsorship programs.  Law firms do spend some money on marketing, and some of their lawyers even spend time on marketing – [...]