(This article is for individual lawyers but especially for Managing Partners and Executive Teams, Marketing Partners and Directors, and leaders of practice groups and client teams). We all know that a law firm is hardly the ideal environment for marketing. Typically, lawyers are more on the introverted scale: they don’t like socializing with people they [...]
Having worked in or with law firms for over 30 years now, I can say that in my experience, law firms have a hard time being honest about certain things. I’m not for a minute suggesting that lawyers do not tell the truth. The foundation of every firm I’ve worked with is the personal integrity [...]
Most businesses – especially law firms – must market to some degree. And they do. They have a website. They print business cards. They make sure the logo is used on tombstone ads and sponsorship programs. Law firms do spend some money on marketing, and some of their lawyers even spend time on marketing – [...]
I often get asked “what kind of marketing should we do?” Or I’m asked to “just provide us with a bunch of great marketing ideas”. No time spent determining what the firm wants to look like in the future. No proper assessment of where they are today. No indication of what success would look like. [...]
In the olden days we weren’t allowed to say the M word (marketing) within 50 meters of a law firm because it was considered too unprofessional and trendy. Now, Partners throw around the B word (branding) like there’s no tomorrow! Yet in my experience, very few lawyers understand what branding is, why it works, and [...]