I often get asked “what kind of marketing should we do?” Or I’m asked to “just provide us with a bunch of great marketing ideas”. No time spent determining what the firm wants to look like in the future. No proper assessment of where they are today. No indication of what success would look like. [...]
Many firms include a marketing section in their plan and budget. But what they really mean is marketing and business development (or sales). They are two different functions, and if you don’t understand the difference, you might not be getting the results you would like from your marketing initiatives. So before you determine your marketing [...]
When asked, most firms would say that their #1 business goal is to get more work. The only way to get more work for the firm is to get it from existing clients, or to develop new client relationships. It’s well-documented that it’s far easier to get more work out of an existing client than [...]
For those who have to do BD but don’t like it (or don’t do it well), here are seven steps to help you do it better. Some of my coaching with lawyers is around business development techniques, which is essentially “selling”. Many lawyers hate that word and the concept generally, but most admit that it’s a [...]