(This article first appeared in SLAW, earlier this year) My son recently announced that the small law firm website design company he works for will be giving up their trendy office space in Vancouver’s Gas Town and permanently moving to a remote work environment. He was ecstatic, as he LOVES working from home. But my [...]
In my last post, I talked about predicting our shifting client base. Today I’m going to touch on the shifting demographics of our talent pool – lawyers and staff. I’ve been researching demographic shifts in the US for a client, and came up with some surprising statistics. For example: For the next 20 years in [...]
Recruiters make a lot of money helping to place Associates in law firms. It’s a great service, but their motivation places emphasis on movement in the marketplace rather than stability. And movement follows because most Associates don’t really know what they’re looking for and how to assess if firms have those things. And most law [...]
(This article first appeared in SLAW. While it's no longer a "first of the year" piece, it still have value for those firms wondering if the pandemic will ever end, what business will look like on the other side, and whether they should be doing things differently now). Despite hiccups on vaccine receipt and distribution, [...]
Law firms are getting better at planning. This includes a strategic plan, and marketing plan, plans for practice groups, even plans for individual lawyers. Firms can feel pretty sanctimonious about having taken the time (and money) to develop such plans. But more often than not, by the end of the year the plan has been [...]
(This post first appeared in SLAW) Most firms have come to appreciate the value of practice groups in their management and marketing; but not everyone knows why they are more powerful than operating without them, which may result in their under-utilization. In this post I’ll explain the evolution of practice groups, what they look like [...]
Aside form the obvious challenges facing firms in a global pandemic, the next biggest concern for my clients is their inability to find and keep good staff. Here are my suggestions for addressing this concern. Hire better: The first step toward repairing a high attrition rate is to improve your hiring process. Can’t find qualified [...]
I have a lot of time for Law Firm Marketing Researcher Michael Rynowecer. So, when his blog “The Mad Clientist” arrives in my inbox, I usually read it. The latest edition highlights recent research his company, BTI Consulting, regarding the current US law firm mood, seven months into the pandemic. For fun, I thought I’d [...]
(On October 21st, I’ll be presenting a session on how to use the pandemic as a catalyst for positive change in law firms, through CLEBC. Find information on that session here: https://store.cle.bc.ca/productdetails.aspx?title=Using-COVID-19-and-other-Challenges-to-Progress-Your-Firm&cid=1821 . In this blog post, I’ll highlight one element of that presentation). When he first took office, Obama suggested that the only time [...]
It’s telling that only a handful of my clients have been asking for advice on how to market during Covid. Most of them are still trying to figure out how to be more productive with a workforce that is still at home at least part of the time. But for those who are ready to [...]