(This article first appeared in SLAW. While it's no longer a "first of the year" piece, it still have value for those firms wondering if the pandemic will ever end, what business will look like on the other side, and whether they should be doing things differently now). Despite hiccups on vaccine receipt and distribution, [...]
Law firms are getting better at planning. This includes a strategic plan, and marketing plan, plans for practice groups, even plans for individual lawyers. Firms can feel pretty sanctimonious about having taken the time (and money) to develop such plans. But more often than not, by the end of the year the plan has been [...]
(This post first appeared in SLAW) Most firms have come to appreciate the value of practice groups in their management and marketing; but not everyone knows why they are more powerful than operating without them, which may result in their under-utilization. In this post I’ll explain the evolution of practice groups, what they look like [...]
Aside form the obvious challenges facing firms in a global pandemic, the next biggest concern for my clients is their inability to find and keep good staff. Here are my suggestions for addressing this concern. Hire better: The first step toward repairing a high attrition rate is to improve your hiring process. Can’t find qualified [...]
I have a lot of time for Law Firm Marketing Researcher Michael Rynowecer. So, when his blog “The Mad Clientist” arrives in my inbox, I usually read it. The latest edition highlights recent research his company, BTI Consulting, regarding the current US law firm mood, seven months into the pandemic. For fun, I thought I’d [...]
(On October 21st, I’ll be presenting a session on how to use the pandemic as a catalyst for positive change in law firms, through CLEBC. Find information on that session here: https://store.cle.bc.ca/productdetails.aspx?title=Using-COVID-19-and-other-Challenges-to-Progress-Your-Firm&cid=1821 . In this blog post, I’ll highlight one element of that presentation). When he first took office, Obama suggested that the only time [...]
Like so many of us, I’ve been glued to news programs observing (and where I can, participating in) the world’s response to the police murder of George Floyd. This is on the heels of earlier protests by individuals wanting the Covid 19 crises to be over and business to get back to normal. I’m not [...]
(This article first appeared in SLAW). Most law firms intuitively understand the value of mentoring. Unfortunately, that rarely translates into a successful mentoring program. Here’s what’s wrong with them, and how to fix them. There are so many skills a young lawyer needs to develop in their formational years, and so little time in which [...]
It’s official: we are headed into a recession and possibly a depression. And we’re headed into this abyss while still in quarantine, which may last until there’s a vaccine and the time needed to inoculate everyone. Government assistance – for those who qualify – helps, but can’t last forever. How do we get out of [...]
(This article is for individual lawyers but especially for Managing Partners and Executive Teams, Marketing Partners and Directors, and leaders of practice groups and client teams). We all know that a law firm is hardly the ideal environment for marketing. Typically, lawyers are more on the introverted scale: they don’t like socializing with people they [...]