(This post first appeared in SLAW) Most firms have come to appreciate the value of practice groups in their management and marketing; but not everyone knows why they are more powerful than operating without them, which may result in their under-utilization. In this post I’ll explain the evolution of practice groups, what they look like [...]
Like most writers, I get inspiration from real-world events. Currently, I’ve been observing as the President of the United States refuses to concede the election to the President-Elect. While in many ways we’ve come to expect this kind of behavior from the current President, it reminded me of the importance of removing ego from leadership [...]
I have a lot of time for Law Firm Marketing Researcher Michael Rynowecer. So, when his blog “The Mad Clientist” arrives in my inbox, I usually read it. The latest edition highlights recent research his company, BTI Consulting, regarding the current US law firm mood, seven months into the pandemic. For fun, I thought I’d [...]
(On October 21st, I’ll be presenting a session on how to use the pandemic as a catalyst for positive change in law firms, through CLEBC. Find information on that session here: https://store.cle.bc.ca/productdetails.aspx?title=Using-COVID-19-and-other-Challenges-to-Progress-Your-Firm&cid=1821 . In this blog post, I’ll highlight one element of that presentation). When he first took office, Obama suggested that the only time [...]
I’ve taken advantage of the relative quiet of the end of summer to take the free University of Alberta Indigenous Canada course. The course provides a summary of life and history in Canada according to those where were here first. I’m about halfway through as I write this blog post, and I’m finding it both [...]
In my last post I provided a few tips to help firms prepare for the pandemic. Well, it’s here now, and while we figure out how to live through it we’re all getting bombarded by Covid 19 email messages ad nauseum. Most of the emails I’ve received have told me absolutely nothing except that the [...]
(This article is for individual lawyers but especially for Managing Partners and Executive Teams, Marketing Partners and Directors, and leaders of practice groups and client teams). We all know that a law firm is hardly the ideal environment for marketing. Typically, lawyers are more on the introverted scale: they don’t like socializing with people they [...]
Having worked in or with law firms for over 30 years now, I can say that in my experience, law firms have a hard time being honest about certain things. I’m not for a minute suggesting that lawyers do not tell the truth. The foundation of every firm I’ve worked with is the personal integrity [...]
Over the next ten or so years, we will see a marketplace-shifting change in law firm ownership as baby boomers retire and decide what to do with their practice. This is a time of high angst for those about to leave the law, and potentially a remarkable opportunity for the more entrepreneurial and thick- stomached [...]
The most powerful marketing is honest, consistent and meaningful to your firm and your target audience. Because of this, it makes sense to ensure that how we market ourselves reflects our firm’s values, goals and differentiators. Unfortunately, that doesn’t always happen. Some firms spend time in a retreat or hire a consultant to take [...]