Balancing Calculation and Serendipity

The book, “How Will You Measure Your Life” by Clayton Christensen is filled with valuable life and business lessons.  The one I’ll focus on today is the difference between deliberate and emergent strategies, and how they can ideally come into play in a firm. Christensen illustrates this point by summarizing Honda’s entry into the North [...]

By |2019-01-28T09:58:50-05:00November 28th, 2014|Leadership, Strategic Planning|0 Comments

Why Leadership Fails in Marketing Implementation (Part 2)

Last week I described four typical leadership scenarios that work against strong marketing ideas: leading blindly, leading cautiously, leading exclusively, and leading self-centrically.  This week I’ll talk about how these situations can easily be addressed. My belief is that over time and through trial and error, firm leadership learns that profitability is best achieved by [...]

By |2019-01-28T09:58:51-05:00September 19th, 2014|Leadership|0 Comments
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