Last week I described four typical leadership scenarios that work against strong marketing ideas: leading blindly, leading cautiously, leading exclusively, and leading self-centrically.  This week I’ll talk about how these situations can easily be addressed. My belief is that over time and through trial and error, firm leadership learns that profitability is best achieved by [...]

Law firms work hard at doing the right thing.  We can see aspirations for this in their mission and value statements. We sometimes read about their innovative programs in legal journals.   They seem to be focussed on treating their lawyers, staff and clients well.  Then why is it that so few law firms end up [...]