I often get asked “what kind of marketing should we do?” Or I’m asked to “just provide us with a bunch of great marketing ideas”. No time spent determining what the firm wants to look like in the future. No proper assessment of where they are today. No indication of what success would look like. [...]
There are three trends I learned last week that should fundamentally reshape your marketing strategy right now. Last week I attended Social Media Camp, the national Social Media conference held in Victoria, B.C. each year. There, Social Media (or “social” as the in-crowd calls it) gurus from around the world gathered to discuss the latest [...]
Attention all social media-phobes: LinkedIn has become one of the easiest, cheapest and most productive marketing tools at your disposal. If you don’t have an active LinkedIn profile, invest in the next two minutes to find out why it’s important and how you can take advantage of this remarkable business tool. (Today I welcome guest [...]