I am primarily a business strategist, but I often help firms move into implementation on various projects. So, it’s not uncommon for me to write copy for law firm websites. I’m about to embark on just such a project now, and in preparation I’m doing some personal homework to remind myself about good (and bad) [...]
Most businesses – especially law firms – must market to some degree. And they do. They have a website. They print business cards. They make sure the logo is used on tombstone ads and sponsorship programs. Law firms do spend some money on marketing, and some of their lawyers even spend time on marketing – [...]
Too often, when a client or contact asks for sponsorship money, law firms simply ask where to sign. When a partner requests that the firm sponsor their child’s (school/sports team), it’s hard to say no. When a staff member requests that the firm support an event or charity they are involved in, it’s easier for [...]
I often get asked “what kind of marketing should we do?” Or I’m asked to “just provide us with a bunch of great marketing ideas”. No time spent determining what the firm wants to look like in the future. No proper assessment of where they are today. No indication of what success would look like. [...]
Most law firms are contradictory when it comes to retreat philosophies. They want to ensure that a retreat isn’t a colossal waste of time and money; but they want everyone to have fun. They want to get substantial work done; but they want to focus on team building and the social aspect. They want attendees [...]
My friends and colleagues know me as someone who can get a tremendous amount done in a typical day, week, month or year. My secret is that I’m an efficiency nut. Over the years, I’ve developed a series of strategies that have helped me to remain as productive and organized as possible. I’ve shared these [...]
If you were to go on a holiday, would you just jump in your car and start driving? Of course you wouldn’t. You’d determine your destination. You’d figure out the best time to go. You’d book accommodations and make travel arrangements. You’d consider the costs involved, and you’d pack according to the weather and your [...]
Ideally, 2017 planning would be well underway but for those just starting, there’s still time to plan well for 2017. Here's how... Critique 2016. As each year’s plan is intended to get you one year closer to your final destination (the goals in your strategic plan, five or ten years out), you [...]
There are three trends I learned last week that should fundamentally reshape your marketing strategy right now. Last week I attended Social Media Camp, the national Social Media conference held in Victoria, B.C. each year. There, Social Media (or “social” as the in-crowd calls it) gurus from around the world gathered to discuss the latest [...]
I help professionals change behaviors to accomplish their business goals. These are very smart, accomplished individuals. So why do they need me? The answer might help you to coach yourself! It’s still early enough in the year to reference that bane of February, the New Year’s resolution. Many of us make them – stats say [...]